Video has been an important part of digital marketing for several years, but it has also grown significantly . From simple videos to live streaming and social media formats, there are many ways to utilize video for your marketing strategy.
Video Stats for 2018 Wyzowl’s fourth annual State of Video Marketing Survey.
How Can I Use Video in My Marketing Strategy?
Live Streaming
Live video has become hugely popular. Live videos has the following advantages:
Video formats have changed. While videos used to be horizontal, cell phones have changed the way we view. Many companies are creating vertical videos instead of horizontal to cater to mobile users. However, the square video format, which occupies 78% more space in the Facebook News section, has become the popular trend.
E-Learning Videos
Training videos can be used communicate information to customers or prospects in a clear and visual way. You can also use videos for in-house training for employees.
Sponsored Videos
Paid and sponsored videos on social platforms such as Facebook and YouTube have become very profitable. Partnering with YouTubers and other influencers can boost your content.
360 Degree Videos
360-degree videos are increasingly popular as a way to immerse the viewer. Case studies conducted by magnifyre and Google suggest that people engage more with 360-degree videos than traditional.
How to Build a Video Marketing Strategy
1. Develop Your Message
2. Create Goals
3. Determine the Type of Video and Platform
4. Create Cost- Effective Videos
Ways to Use Video
Video Stats for 2018 Wyzowl’s fourth annual State of Video Marketing Survey.
- 81% of companies use video for marketing purposes in 2018, compared to 63% in 2017.
- The average person watches 1.5 hours of video each day.
- 81% of individuals have purchased a product or service after watching a video
- 76% of marketers say video has helped their company increase sales.
- Marketers rate Snapchat the least effective video marketing platform, while LinkedIn is rated the most successful (even though only 38% of marketers are using it).
How Can I Use Video in My Marketing Strategy?
Live Streaming
Live video has become hugely popular. Live videos has the following advantages:
- Attractive to users, promotes authenticity
- Cost effective and remains on the platform
- Can increase views on popular platforms and attract an audience
Video formats have changed. While videos used to be horizontal, cell phones have changed the way we view. Many companies are creating vertical videos instead of horizontal to cater to mobile users. However, the square video format, which occupies 78% more space in the Facebook News section, has become the popular trend.
E-Learning Videos
Training videos can be used communicate information to customers or prospects in a clear and visual way. You can also use videos for in-house training for employees.
Sponsored Videos
Paid and sponsored videos on social platforms such as Facebook and YouTube have become very profitable. Partnering with YouTubers and other influencers can boost your content.
360 Degree Videos
360-degree videos are increasingly popular as a way to immerse the viewer. Case studies conducted by magnifyre and Google suggest that people engage more with 360-degree videos than traditional.
How to Build a Video Marketing Strategy
1. Develop Your Message
2. Create Goals
3. Determine the Type of Video and Platform
4. Create Cost- Effective Videos
Ways to Use Video
- Company overview - a quick look at your company and its products/services
- Announcements such as new product or special events
- Product/services features, before-and-after, or how-to tips
- Event promotion
- Customer testimonials
- Seasonal videos or special promos
- Q&A videos
So why video? The answer is storytelling.
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